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At the hearing so scheduled or any adjournments thereof, all citizens and other interested parties shall have an opportunity to express their views orally or in writing to the council and the council shall consider all the views expressed at the public hearing in determining its action upon each franchise application. Written comments, if responsive to written or oral statements of any person filed or made at the hearing, but not otherwise, shall be received up to the conclusion of the fifth business day following the conclusion of the hearing, and be considered by the council. The council shall also give due consideration to:

A. The quality of the service proposed;

B. The experience, character, background and financial responsibility of each applicant and its management and owners;

C. The financial and commercial interests of the applicant, and whether there exists an actual or potential conflict of interest with the interests of the city;

D. The technical and performance quality of equipment;

E. The program proposed for construction; and

F. The applicant’s ability to meet construction physical requirements and to abide by the terms and requirements of the franchise generally.

In awarding a franchise, the council shall also assure that access to cable service is not denied to any group of potential residential cable subscribers because of the income of the residents of the local area in which such group resides. (Ord. 2346 § 1, 1995)