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A. Applicability. This chapter applies to all signs erected or altered after the effective date of the ordinance codified in this chapter, except for those signs provided in subsection C of this section.

B. Interpretation.

1. This chapter is not intended to, and does not, restrict speech on the basis of its content, viewpoint, or message.

2. Any classification of signs in this chapter that permits speech by reason of the type of sign, identity of the sign owner, or otherwise must also be interpreted to allow noncommercial speech on the sign.

3. No part of this chapter may be construed to favor commercial speech over noncommercial speech.

4. To the extent any provision of this chapter is ambiguous, the term must be interpreted not to regulate on the basis of the content of the message.

C. Exemptions. The following signs are exempted from the regulations of this chapter:

1. Traffic signs, signals, wayfinding signs, and other traffic control devices erected by the city or other public authority.

2. Public notices pertaining to public health or safety issues, or for notification of legal or legislative action erected by the city or other public authority.

3. Permanent commemorative or memorial plaques and building nameplates less than six square feet in size, cornerstones, and other building identification markings carved into the building materials and which are integral parts of the structure. Signs that advertise the name of the building and not associated with the name of any individual business are addressed in AMC 19.67.090(A)(5).

Figure 19.67.020(C)(3)

Building nameplate example.

4.  Signs within buildings, provided they are not legible from a distance of more than three feet beyond the building on which the sign is located.

5.  Incidental signs intended for public information or convenience and which consist of no more than two square feet per sign face. These may include restroom signs, hours of operation signs, address numbers, help wanted signs, credit card signs, and similar.

6. The American flag, state of Washington flag, and other political or special purpose flags that are not intended to contribute to a commercial advertising display.

7.  Wall graphics of an artistic nature and that do not conform to the definition of “sign.”

8. Noncommercial speech signs meeting the provisions in AMC 19.67.100.

9.  Signs not readable from public or private right-of-way or waterway.

10.  Signs intended for general public information, such as a bulletin board/kiosk, that accommodate changeable copy such as private or public notices, special event information, and other short-term messages at a scale suitable for pedestrians and not intended to be read by passing motorists, and not for commercial advertising purposes.

11. Holiday and community special event decorations that do not display a commercial message.

12.  Signs on athletic fields and scoreboards intended for on-premises viewing.

13.  Signs located in public parks, public trails and designated public open space, including any such parks, trails and open space open to the public, whether owned and maintained by the city or by another entity.

14.  Signs located on any other city-owned property not specifically addressed in this chapter.

15. Point-of-purchase advertising displays such as product dispensers.

16. Any sign on a vehicle, unless such vehicle is regularly parked in any prominently visible location from the public right-of-way or other public space for the primary purpose of attracting public attention to the sign, which is prohibited pursuant to AMC 19.67.040(A)(8). (Ord. 3040 § 2 (Att. A), 2019)